The official new name for the Bruce Ferber blog — gateway to the Bruce Ferber brand, which, until now, was simply known as Bruce Ferber.  

Why a brand?  you ask.  Frankly, the generic “me” wasn’t moving enough units so I was compelled to freshen up the line.

Why shame?  you wonder, since this kind of self-promotion is, in fact, shame-less.  You know, maybe you ask too many questions.  Maybe you need to relax.   Maybe I don’t have the answer.  I’ve never been a brand before.


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