The official new name for the Bruce Ferber blog — gateway to the Bruce Ferber brand, which, until now, was simply known as Bruce Ferber.
Why a brand? you ask. Frankly, the generic “me” wasn’t moving enough units so I was compelled to freshen up the line.
Why shame? you wonder, since this kind of self-promotion is, in fact, shame-less. You know, maybe you ask too many questions. Maybe you need to relax. Maybe I don’t have the answer. I’ve never been a brand before.